Archive for the ‘How-To Web Marketing Videos’ Category

« Older Entries
Newer Entries »

How to Get Content Ideas with Google’s Wonder Wheel

Tuesday, June 21st, 2011

Zombie Wheel. Er, I mean Wonder Wheel on Zombie Survival.Generate keyword-rich content for your website, blog, email newsletters and YouTube videos by using Google’s Wonder Wheel.

If you’re interested in increasing your online visibility, then you need to create quality content that engages your audience. There are many channels that you can use to distribute this content: your website, your blog, an email newsletter, online videos, photo sharing sites, social media platforms like Twitter, Facebook and LinkedIn, webinars, ebooks and more.

Many businesses struggle with how to create new content after they exhaust a few obvious topics. However, there are plenty of online tools that businesses can use to drill deeper, to find more long-tail search terms that they blog about or could create a webinar that would attract new business.

One of the tools that helps accomplish this–and is fun to play with as well–is Google’s Wonder Wheel. It’s a mashup of a mind mapping tool crossed with search results.

I created a short video of how to to use Wonder Wheel to create new content ideas for your own business.

(more…)

Tags: , , , , , , ,
Posted in Business Blogs and Blog Marketing, Email Marketing, How-To Web Marketing Videos, Search Engine Marketing, Social Media, Web Copywriting, Web Marketing, Webinars | 3 Comments »


How to Post a Video in WordPress

Wednesday, February 9th, 2011

A client just asked me how to post a video into his WordPress blog. It’s a simple affair, once you know how to do it. And yes, you will have to look at the code, but just for a second.

It won’t bite, I promise.

You can watch this video, How to Add a Video to Your WordPress Blog, or read the brief description below.

Step 1: Grab the embed code. YouTube and other video sharing sites make it easy to grab the code that displays the video, often called the “embed code.” In the case of this client the video was from a segment on a local television show. Luckily, this show posted the video along with the embed code. You’ll want to copy that embed code to your clipboard.

Alert! After making this video I noticed YouTube has a new iframe embed code (pictured below). WordPress “cleaned up” that code. If this happens to you check the “Use old embed code” box on YouTube. More details below.

Embed Video in Your WordPress Blog

Step 2: Post the code into your WordPress blog post. First, determine where you’d like the video to be placed while looking at the Visual editor. If you’re not familiar with HTML code, you may want to create a placeholder by typing in something like “Video Goes Here” or “xxxxxxxxxxxxxxxxxx”.

Then click on the “HTML” tab in the upper right hand corner so that you can view the HTML code.

HTML Tab

Find your placeholder (if you made one) and copy and paste the embed code there. Switch back to the Visual tab and you should see a pale yellow box where your video will appear. If this doesn’t happen then try selecting the “Old Embed Code”.

Old YouTube Embed Code

That should do it! If you get the video going on your own blog, feel free to post a link below.

Rich Brooks
Video Marketing

Tags: , , , , , ,
Posted in Business Blogs and Blog Marketing, How-To Web Marketing Videos, Web Marketing | 8 Comments »


QR Codes Explained on TV [Video]

Friday, January 28th, 2011

QR Codes Explained (Video)Since QR Codes are such a visual tool for marketing and communication, it seems only natural that TV would be a good medium to examine and explain them.

So, I found myself of 207 yesterday recording a segment on QR codes; explaining what they are, how to generate a QR code, how to read or scan one, and providing some ideas on how businesses and non-profits might use them.

With QR Codes being so popular in Japan, and smart phone usage exploding in the US, this is definitely something that all small businesses should pay attention to. Whether QR codes are a good fit for your marketing is something you’ll need to decide based on your business and audience, but expect to see a lot more of these 2D barcodes in the near future.

You can watch the video below, or on the 207 website if you’re reading this post in an email.

Rich Brooks
Web Marketing for Small Business

Tags: , , , , , , , ,
Posted in Entrepreneur & Small Business, How-To Web Marketing Videos, Web Marketing | 3 Comments »


Coach Deb Micek Visits Maine & Flyte New Media

Friday, November 12th, 2010

"Coach" Deb Interviews "The" Rich Brooks

While Coach Deb was in town for the Social Media FTW conference, (great keynote, btw!), she stopped by the flyte new media studios for a couple of quick interviews.

This is the first of two interviews we did, where really, Coach Deb was interviewing me. Perhaps because I thought the “raw” footage was enjoyable, or perhaps because I’m just lazy, I kept things “real.” I did, however, crop out Deb’s shoes per her request.

And, as often is the case in our videos, Spider-Man came between me and my guest.

You can watch the video below or check it out on YouTube where it’s called “How to Dominate Google’s Organic Search (SEO).“

Rich Brooks
Welcome to the Red Couch

Tags: , , , ,
Posted in How-To Web Marketing Videos, Search Engine Marketing | No Comments »


Blog Post Ideas from WordTracker Labs’ Keyword Questions

Friday, October 22nd, 2010

One thing that all bloggers struggle with at one time or another is “blogger’s block”: the inability to create killer content for your audience.

In fact, after “I don’t have time to blog,” the biggest excuse I hear on why people don’t to blog is “I don’t know what to blog about.”

Well, if that’s your big concern, worry no more. Flyte’s own search engine marketer, Nicki Hicks, showed me this great web site from WordTracker Labs that pulls questions asked of its partner search engines around your keywords. the tool is called Keyword Questions.

For example, let’s say you have a blog about HR (human resources.) You type in “HR” to the search box and away you go. I’ve found that putting in really short keywords works better; trying to refine your keyword phrase will return too small a sample. Since this tool already brings back “long tail” results you don’t need to worry about over filtering.

WordTracker Labs then goes out and finds all the questions posed with “HR” in the search. These are questions real people asked at the partner search engines. Since the “partner search engines” are only about 1% of the total search market (according to a post I found at Digital Point that came from someone who appears to work for WordTracker) the number of people who are actually asking these questions is probably dramatically higher.

A few seconds later you’ll see the next few posts you can create. Just take the question asked, make it your post title, and then answer the question in your blog post.

  • Monday you write “Why Do We Need an HR Strategy?”
  • Tuesday you write “Why is HR Important?”
  • Wednesday you write “How Can HR Contribute to an Organization’s Competitive Performance?”
  • and so on.

I think you can skip “Who Played H.R. Pufnstuf?” although I’d keep it in my back pocket for a rainy day. Or maybe turn it into, “What Can H.R. Pufnstuf Teach Us About H.R.?”

I even created this embarrassing video called How to Create Killer Blog Content With Keyword Questions at YouTube. Enjoy.

Rich Brooks
Ready for American Idol?

Tags: , , ,
Posted in Business Blogs and Blog Marketing, How-To Web Marketing Videos | 6 Comments »


Formulists: How to Make Better Twitter Lists

Tuesday, October 19th, 2010

Yesterday I wrote a post about how to use twitter lists. While doing the research for that post I stumbled upon a cool site called Formulists that helps you create automatically updated lists. With Formulists you can create lists to help you:

  • filter your followers (say, if you want create a list of people from San Diego or who have tweeted in the last 48 hours)
  • find new people (people like you, people like someone else–say people like me)
  • manage your followers (like people who just started following you or people who added you to a list)
  • track your interactions (people you mention and RT)
  • and create custom lists.

There are plenty of filtering tools, and the lists self-update.

I created a video called How to Use Formulists to Manage Your Twitter Lists which you can watch at YouTube or down below.

Rich Brooks
List Me, You Know You Want To

Tags: , ,
Posted in How-To Web Marketing Videos, Social Media | 3 Comments »


How to Setup Google Alerts To Track Your Competition, Industry and More

Monday, October 4th, 2010

Businesses, non-profits and entrepreneurs can benefit from getting regular alerts on their industry, their competition and what people are saying about them. Luckily, there is a free tool that allows you to do just that: Google Alerts.

If you’ve never set up a Google Alert it’s wicked easy. You can follow along on the video below or at How to Use Google Alerts for a Competitive Advantage which we posted at flyte’s YouTube channel.

From the video:

Setting up Google Alerts is simple. Just go to google.com/alerts–you’ll need to be logged into your Google account, but if you have a gmail address you have a Google account.

Once there you can type in your search terms. Consider your company name, your competitors, key people in your company, your industry, your products and services…anything that you need to keep tabs on. You’ll probably want to set up an alert for each keyword.

You can refine your keyword by typing a minus sign before words you don’t want to include (no spaces here.) For example, on my alert for “Rich Brooks” I may want to include -kentucky to reduce the number of news stories on the retired UK coach.

You can further refine the results by changing the type of information retrieved, how often your emails should come, and how many items should be included.

The service is both free and invaluable. While Google Alerts isn’t the only tool out there that provides this type of service, it’s one of my favorites.

If you have any tips for maximizing Google Alerts, or other tools you prefer, plesae let us know.

Are there any other alert tools that you’re using?

Rich Brooks
As Seen in Google Alerts

Tags:
Posted in Business Philosophy, Entrepreneur & Small Business, How-To Web Marketing Videos | No Comments »


How to Sync Your Tweets & Facebook Fan Page Updates

Monday, February 22nd, 2010

There are plenty of tools out there to simultaneously update your tweets and your Facebook updates, including TweetDeck, Ping.fm and others.

However, when it comes to syncing your tweets and your Facebook fan pages the choices are slimmer. I took a look at a few different options out there, but I found that Hootsuite offers the most elegant solution. Hootsuite is a free suite of tools that help you better manage your social media activity.

First go setup a free account at Hootsuite if you don’t already have one. Once you’re logged in, you’ll click on Settings, choose Social Networks, and then Add a Social Network. This will open a small window where you can select Facebook Pages and select which page you want to sync with, then click Connect with Facebook. Once you’re all set up you can use Hootsuite to post a message to Twitter and update your fan page at the same time.

If you can’t view the movie above, you can watch How to Sync Twitter & Your Facebook Fan Page over at YouTube.

Thanks to Karen Skidmore who gave me the heads up on this.

Rich Brooks
Social Media Marketing for Small Business

Tags: , , , ,
Posted in How-To Web Marketing Videos, Social Media | 11 Comments »


How to Add a Facebook Fan Box to Your Web Site or Blog

Tuesday, October 6th, 2009

As a lot of small business and non-profits know, social media sites like Facebook are a great place to connect with your audience and build your business or membership.  

There are a number of reasons for businesses, non-profits and just about any organization to be on Facebook:

  • Location, location, location: a lot of your prospects, customers, members and constituents are already on Facebook
  • As people become a fan of your business, or interact with your fan page, their activity appears in their feed. This is then seen by their friends, increasing the chance that you’ll be promoted to more people
  • Fan pages are free to setup and run

One way to build your fan base is to add a fan box to your Web site or blog, which makes it easy for people to fan you.

The fan box is also great if you have a static Web site and can’t make updates yourself. Just have your web developer to add a fan box to your site; now the updates you post to your fan page will appear on your Web site automatically.  

Here’s a video called “How to Add a Facebook Fan Box to Your Web Site or Blog” which–surprisingly–shows you how to add a Facebook fan box to your Web site…or blog.

flyte new media on Facebook

Rich Brooks
Helping Small Businesses Leverage Facebook Since…wait, what year is it?

Posted in Entrepreneur & Small Business, How-To Web Marketing Videos, Social Media | 8 Comments »


How to Blog Better and Get Noticed

Friday, September 4th, 2009

207-blogs With so many people, business, non-profits, politicians and other organizations blogging, it can be challenging to get your blog noticed.

That was the topic of a segment I recorded yesterday for 207, the evening news program here in Maine. Pat Callahan interviewed me about how to create a better blog and how to get your blog noticed.

I also had an opportunity to plug our upcoming social media marketing conference: The Social Media FTW Fall Conference which I'm putting on with Chrystie Corns and Jaica Kinsman here in Maine on Wednesday, 9/23/09.

At the end I got to mention a couple of blogs that I couldn't live without, ProBlogger and Copyblogger, (although I embarrassingly gave the wrong URL for ProBlogger…it's dot net, not dot com.)

If you are interested in blogging, but still have questions, be sure to download my free white paper, The 11 Biggest Mistakes Small Business Bloggers Make (email registration required.)

You can watch the video here or on the "big screen" at the 207 Web site.

(more…)

Posted in Business Blogs and Blog Marketing, How-To Web Marketing Videos, Social Media | 6 Comments »

« Older Entries
Newer Entries »