Archive for the ‘How-To Web Marketing Videos’ Category


How to Use Google+ Circles to Control Your Information

Wednesday, July 27th, 2011

Google+ Logo (Google Plus Logo)Google+ (Google Plus) Circles help you control what information you see, and who sees your content. Here’s how.

In the previous post we talked about how to manage your privacy in Google+ and how you could control and limit access to your information through Circles. Today we’re going to take a closer look at circles and how to use them.

One of the core concepts in Google+ is Circles. Circles are like Groups on Facebook or Twitter lists: they’re a way of organizing your G+ life.

Although Google+ gives you some preset circles, you can feel free to edit or delete them, or create your own. Since no one but you can see the names of your circles you can name the circles whatever you like, from Friends to Frenemies to Loudmouths. People won’t even know how many circles you’ve put them in.

As your organizing the people in your life into circles, there are two things you should keep in mind: who’s content you want to see, and what content you want to share with others. Let’s start with who you want to hear from.

The default view when you log into Google+ is the stream (similar, if not identical to Facebook’s News Feed). Anyone who you’ve added to a circle will appear here. Down the left hand side you’ll see all the circles you’ve created, so you can filter your stream by circle. For example, during the work day you may only want to see updates from “Business Associates” or “Networking Buddies” so you can choose that circle. After hours perhaps you want to see what your friends are up to, so you choose that circle. People can appear in as many circles as you want to put them in.

One nice feature of Google+ is your ability for you to selectively share your content. At the end of every update you can choose who you want to share that particular piece of content with…from a single person, to a circle, to your extended circles to the public at large. Personally, I put most of my stuff up to the public, but that’s only because my stuff is so good.

Nah, just kidding. I do it because with the exception of private stuff (my daughter’s 7th birthday party pictures for example) I don’t have much I need to keep private.

I’ve created a video called How to Use Google+ Circles to show you how to do all this cool stuff. You can watch it on YouTube if you can’t see it down below.

Don’t forget to subscribe to flyte’s YouTube channel for more great videos!

Next up: How to Start a Google+ Hangout (Group Video Chat.)

Rich Brooks
Join Me on Google+


Managing Your Google+ Privacy Using Circles

Tuesday, July 26th, 2011

Google+ Logo (Google Plus Logo)How do you manage your privacy in Google+ (Google Plus)?

Yesterday we talked about How to Setup Your Google+ Account, and today we’re going to talk about how to manage your privacy.

The definition of privacy has changed over time, accelerated by the popularity of online social networks. If Google’s stated goal is to index all of the world’s knowledge, Facebook’s seems to be to get everyone to share everything…except with Google.

As with most social networks, people are concerned with managing their privacy…in short, who gets to see what. We want the benefits of social networking–connecting with old friends, generating new business connections, seeing photos of family members from away–but we don’t want to find embarrassing photos of ourselves making the rounds on the Internet. (Google “naked wizard” if you need an example. NSFW.)

Google+ gives us some great, easy-to-understand tools so that we can manage our privacy settings while on the network. The core of these privacy settings is by using Circles, which we’ll go into in our next blog post and video.

By creating these circles, you can determine who gets to see what information. You create circles for friends, family and business associates (for example), then you can decide who sees your most recent blog posts and who gets access to pictures of your baby.

A very cool feature in Google+ is the ability to “see” your profile through the eyes of a specific person or group. Not sure if your mom can see those photos from the Delta Tau Chi kegger? You can put her name into the “view as” field and see your profile as she would.

You can watch the video Google+ Privacy Settings on YouTube or down below.

If you haven’t yet, please go ahead and subscribe to flyte’s YouTube channel…lots of great how-to videos and subscribing is free!

Next up: How to use circles in Google+ to control the flow of information.

Rich Brooks
As Seen On Google+


Never Forget Anything Ever Again. Ever.

Monday, July 11th, 2011

Google Voice Offers Free Transcription ServicesGoogle Voice transcribes your voicemails to text. That means a free voice memo transcription for your best ideas.

For years I’ve been looking for a free way to transcribe my voice memos to text. I don’t get my best ideas in the shower–rather I get them while listening to audiobooks while mowing the lawn or driving in the car.

There are a number of programs, services and apps that offer voice to text transcriptions, but none of them were exactly what I was looking for.

Leaving messages for my future self on my company voicemail works, but I have to wait for the outbound message to play and there’s no transcription service. QuickVoice for the iPhone has transcription service, but only on messages less than :30.

Then I found out that Google Voice offers free transcription service (among many other features.) I visited http://www.google.com/voice and got my free phone number. (Sadly, nothing was available in the 207 area code.) The whole process took about 2 minutes.

I then added my new number to my speed dial and called myself, leaving a message. Thirty seconds later I had a full transcript of my email. It’s certainly not error-free, but as a way of leaving detailed messages and having them transcribed, this free service from Google is hard to beat.

In the video How to Use Google Voice to Never Forget Anything Ever Again. Ever. you can see just how it’s done.

What’s great is that the transcripts are automatically forwarded to your email. My current voicemail does email me a copy of all my voicemails, but just as a .wav attachment, which still means I have to transcribe last night’s brilliant idea to today’s to-do list or blog post.

Rich Brooks
As Seen On YouTube


How to Get Content Ideas with Google’s Wonder Wheel

Tuesday, June 21st, 2011

Zombie Wheel. Er, I mean Wonder Wheel on Zombie Survival.Generate keyword-rich content for your website, blog, email newsletters and YouTube videos by using Google’s Wonder Wheel.

If you’re interested in increasing your online visibility, then you need to create quality content that engages your audience. There are many channels that you can use to distribute this content: your website, your blog, an email newsletter, online videos, photo sharing sites, social media platforms like Twitter, Facebook and LinkedIn, webinars, ebooks and more.

Many businesses struggle with how to create new content after they exhaust a few obvious topics. However, there are plenty of online tools that businesses can use to drill deeper, to find more long-tail search terms that they blog about or could create a webinar that would attract new business.

One of the tools that helps accomplish this–and is fun to play with as well–is Google’s Wonder Wheel. It’s a mashup of a mind mapping tool crossed with search results.

I created a short video of how to to use Wonder Wheel to create new content ideas for your own business.

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How to Post a Video in WordPress

Wednesday, February 9th, 2011

A client just asked me how to post a video into his WordPress blog. It’s a simple affair, once you know how to do it. And yes, you will have to look at the code, but just for a second.

It won’t bite, I promise.

You can watch this video, How to Add a Video to Your WordPress Blog, or read the brief description below.

Step 1: Grab the embed code. YouTube and other video sharing sites make it easy to grab the code that displays the video, often called the “embed code.” In the case of this client the video was from a segment on a local television show. Luckily, this show posted the video along with the embed code. You’ll want to copy that embed code to your clipboard.

Alert! After making this video I noticed YouTube has a new iframe embed code (pictured below). WordPress “cleaned up” that code. If this happens to you check the “Use old embed code” box on YouTube. More details below.

Embed Video in Your WordPress Blog

Step 2: Post the code into your WordPress blog post. First, determine where you’d like the video to be placed while looking at the Visual editor. If you’re not familiar with HTML code, you may want to create a placeholder by typing in something like “Video Goes Here” or “xxxxxxxxxxxxxxxxxx”.

Then click on the “HTML” tab in the upper right hand corner so that you can view the HTML code.

HTML Tab

Find your placeholder (if you made one) and copy and paste the embed code there. Switch back to the Visual tab and you should see a pale yellow box where your video will appear. If this doesn’t happen then try selecting the “Old Embed Code”.

Old YouTube Embed Code

That should do it! If you get the video going on your own blog, feel free to post a link below.

Rich Brooks
Video Marketing


QR Codes Explained on TV [Video]

Friday, January 28th, 2011

QR Codes Explained (Video)Since QR Codes are such a visual tool for marketing and communication, it seems only natural that TV would be a good medium to examine and explain them.

So, I found myself of 207 yesterday recording a segment on QR codes; explaining what they are, how to generate a QR code, how to read or scan one, and providing some ideas on how businesses and non-profits might use them.

With QR Codes being so popular in Japan, and smart phone usage exploding in the US, this is definitely something that all small businesses should pay attention to. Whether QR codes are a good fit for your marketing is something you’ll need to decide based on your business and audience, but expect to see a lot more of these 2D barcodes in the near future.

You can watch the video below, or on the 207 website if you’re reading this post in an email.

Rich Brooks
Web Marketing for Small Business


Coach Deb Micek Visits Maine & Flyte New Media

Friday, November 12th, 2010

"Coach" Deb Interviews "The" Rich Brooks

While Coach Deb was in town for the Social Media FTW conference, (great keynote, btw!), she stopped by the flyte new media studios for a couple of quick interviews.

This is the first of two interviews we did, where really, Coach Deb was interviewing me. Perhaps because I thought the “raw” footage was enjoyable, or perhaps because I’m just lazy, I kept things “real.” I did, however, crop out Deb’s shoes per her request.

And, as often is the case in our videos, Spider-Man came between me and my guest.

You can watch the video below or check it out on YouTube where it’s called “How to Dominate Google’s Organic Search (SEO).

Rich Brooks
Welcome to the Red Couch


Blog Post Ideas from WordTracker Labs’ Keyword Questions

Friday, October 22nd, 2010

One thing that all bloggers struggle with at one time or another is “blogger’s block”: the inability to create killer content for your audience.

In fact, after “I don’t have time to blog,” the biggest excuse I hear on why people don’t to blog is “I don’t know what to blog about.”

Well, if that’s your big concern, worry no more. Flyte’s own search engine marketer, Nicki Hicks, showed me this great web site from WordTracker Labs that pulls questions asked of its partner search engines around your keywords. the tool is called Keyword Questions.

For example, let’s say you have a blog about HR (human resources.) You type in “HR” to the search box and away you go. I’ve found that putting in really short keywords works better; trying to refine your keyword phrase will return too small a sample. Since this tool already brings back “long tail” results you don’t need to worry about over filtering.

WordTracker Labs then goes out and finds all the questions posed with “HR” in the search. These are questions real people asked at the partner search engines. Since the “partner search engines” are only about 1% of the total search market (according to a post I found at Digital Point that came from someone who appears to work for WordTracker) the number of people who are actually asking these questions is probably dramatically higher.

A few seconds later you’ll see the next few posts you can create. Just take the question asked, make it your post title, and then answer the question in your blog post.

  • Monday you write “Why Do We Need an HR Strategy?”
  • Tuesday you write “Why is HR Important?”
  • Wednesday you write “How Can HR Contribute to an Organization’s Competitive Performance?”
  • and so on.

I think you can skip “Who Played H.R. Pufnstuf?” although I’d keep it in my back pocket for a rainy day. Or maybe turn it into, “What Can H.R. Pufnstuf Teach Us About H.R.?”

I even created this embarrassing video called How to Create Killer Blog Content With Keyword Questions at YouTube. Enjoy.

Rich Brooks
Ready for American Idol?


Formulists: How to Make Better Twitter Lists

Tuesday, October 19th, 2010

Yesterday I wrote a post about how to use twitter lists. While doing the research for that post I stumbled upon a cool site called Formulists that helps you create automatically updated lists. With Formulists you can create lists to help you:

  • filter your followers (say, if you want create a list of people from San Diego or who have tweeted in the last 48 hours)
  • find new people (people like you, people like someone else–say people like me)
  • manage your followers (like people who just started following you or people who added you to a list)
  • track your interactions (people you mention and RT)
  • and create custom lists.

There are plenty of filtering tools, and the lists self-update.

I created a video called How to Use Formulists to Manage Your Twitter Lists which you can watch at YouTube or down below.

Rich Brooks
List Me, You Know You Want To


How to Setup Google Alerts To Track Your Competition, Industry and More

Monday, October 4th, 2010

Businesses, non-profits and entrepreneurs can benefit from getting regular alerts on their industry, their competition and what people are saying about them. Luckily, there is a free tool that allows you to do just that: Google Alerts.

If you’ve never set up a Google Alert it’s wicked easy. You can follow along on the video below or at How to Use Google Alerts for a Competitive Advantage which we posted at flyte’s YouTube channel.

From the video:

Setting up Google Alerts is simple. Just go to google.com/alerts–you’ll need to be logged into your Google account, but if you have a gmail address you have a Google account.

Once there you can type in your search terms. Consider your company name, your competitors, key people in your company, your industry, your products and services…anything that you need to keep tabs on. You’ll probably want to set up an alert for each keyword.

You can refine your keyword by typing a minus sign before words you don’t want to include (no spaces here.) For example, on my alert for “Rich Brooks” I may want to include -kentucky to reduce the number of news stories on the retired UK coach.

You can further refine the results by changing the type of information retrieved, how often your emails should come, and how many items should be included.

The service is both free and invaluable. While Google Alerts isn’t the only tool out there that provides this type of service, it’s one of my favorites.

If you have any tips for maximizing Google Alerts, or other tools you prefer, plesae let us know.

Are there any other alert tools that you’re using?

Rich Brooks
As Seen in Google Alerts