How to Use URL Builder in Google Analytics


URL BuilderIf you want to get better traffic reports, you can enhance Google Analytics with URL Builder. Here’s how.

Rich,

Hope you’re doing well! I recently watched the video of your Google Analytics webinar (thanks for some great info about queries!) and have a burning question:

You explained how to use the URL Builder, but I’m a bit confused about where to input the URL you’ve built to be able to track it. I looked under campaigns, but didn’t see an input window for a URL, am I missing something?

Thanks!

URL Building in Bowdoinham  Read the rest of this entry »

Creating Short Form Video with Vine, Lightt & SnapChat


207-short-form-video

How creative can you be in six seconds or less? New video apps give you the opportunity to find out.

Last night I donned my “tech guru” tiara and did a short segment on 207, Maine’s evening news program.

Of course, it wasn’t as short as some of the video that is appearing on a website or mobile device near you. Thanks to mobile video apps like Vine, Lightt & SnapChat, people are creating incredibly short stories to share with friends, colleagues and even customers.

We take a look at these apps and talk about how they can be used. You can watch it at the 207 website or down below.  Read the rest of this entry »

Back Cove Yachts Reveals New Website


Back Cove Yachts Launches New Website.

Back Cove

Back Cove Yachts, is the sister company of Sabre Yachts whose site was also recently updated. Together these two yards are the largest recreational boat building company in the State of Maine. 

The new site is built on the WordPress platform allowing for Back Cove to have more control over their own site as well as the ability to make changes when necessary. The site also includes Owner’s resources, FAQs on specific Motor Yachts, Employment opportunities and more.

Designed for Mobile

We used mobile platform detection to supply an experience customized for handheld devices. The site also includes some responsive features to make viewing on a smaller screen, such as the iPad, easier. 

The New Site Features… 

Full Background Slideshow: The new site is visually pleasing with a large photo background design that rotates highlighting different yachts. This design flows throughout the site from the home page to the internal pages.

Find A Dealer:
The new option allows buyers to find a Back Cove Yachts dealer by boat type, state, zip or even country. Making it easier for the consumer to find a dealer close by.

Boat Show Calendar: This offers customers the ability to know when Back Cove will be at a boat show near them so they can check them out.

Events: Back Cove dealers offer Open Houses and Events at their dealerships where you can go and browse the different models at your leisure. The events page lets you know when these events take place so you can check them out and take advantage of any promos that are offered!

The Back Cove Blog: Learn about the wood shop, check out new motor yacht designs and get an insiders view of the boat yard.

Be sure to check out Back Cove’s beautiful line of power boats if you’re heading for open water, and be sure to check out flyte if you’re looking for a mobile friendly website for your business.

 

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LinkedIn & SlideShare Webinar


If you’re looking to increase your online visibility and generate more leads in the B2B arena, then you’ll want to learn how to use LinkedIn and SlideShare. Good thing we have a free webinar coming up on both.

FACT! Linkedin has over 200 million members.

FACT! Two professionals join LinkedIn…every second!

FACT! SlideShare gets 60 million visits every month.

FACT! Every month over 400,000 presentations get uploaded to SlideShare.

FACT! People love when you scream “FACT!” at them.

If you’re looking to generate more leads through LinkedIn, or have been wondering how you can use SlideShare to increase your reach and improve your online visibility, then you’ll want to check out our free webinar, How to Use LinkedIn and SlideShare to Build Your Business, on 3/28/2013 at 2pm ET.

But why listen to me? Let’s turn our focus to this fine looking gentleman:

Remember: even if you can’t be on the webinar live, you can still watch it on demand at your convenience. However, you do need to register by the 28th, so why not take care of that right now?

Overview:

Even professionals who are on LinkedIn are often only scratching the surface.

In this webinar you’ll see how to setup and optimize your LinkedIn profile and build your network. You’ll learn the ins and outs of setting up a company page. You’ll discover how to use and leverage Slideshare, even if you’ve never presented before.

Attendees will learn:

  • How to setup and maximize your LinkedIn profile 
  • How to build your network quickly and ethically  on LinkedIn 
  • How to use LI Groups to extend your network 
  • How to get started with Slideshare 
  • How to integrate your Slideshare and LinkedIn activity 
  • How to enhance your profile with slideshows, blogs and more 
  • How to integrate LinkedIn and Slideshare into your overall marketing

Register now!

Rich Brooks
LinkedIn & SlideShare Marketing

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Facebook Gives the News Feed a Face Lift


Today Facebook Announced New Uncluttered News Feed!

news feed

You may have heard the rumors swirling around the interwebs about an upcoming change to the Facebook news feed. Well… today Facebook announced that it will be slowly rolling out the newly designed uncluttered news feed.

You will still see everything you saw before…So don’t freak out!

However, you will now see bigger images that are more vibrant and colorful and that really highlight what your friends are sharing. You will even be able to switch your feed to show only images, most recent, only folks that you are following like celebrities and news outlets, etc.

To gain access to the new newsfeed early visit www.facebook.com/newsfeed and add yourself to the waiting list. You can also check out the cool new design and functionality.

What does this mean for your biz? Well for one you will want to make sure that your cover image looks good in the slimmed down version that shows on friends news feeds when they like your page.

By Joan Woodbrey Crocker

 

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How to Create External Links in YouTube Videos


How to Create External Links in YouTubeIf you’ve always wanted to create clickable links from within a YouTube video to an external website, you can now do so. This article will show you how. 

For a long time, YouTube has allowed you to create links to other videos, channels and YouTube-centric actions like voting, commenting or subscribing. Also, using 3rd party software or creating overlay ads, you could create some outbound links, but it was tricky and cumbersome.

Then, a few months back YouTube began to allow external links to fundraiser sites like Kickstarter. Now it seems the floodgates are open. 

You can create clickable links and buttons from within a YouTube video using their annotations tool.

I created a video, How to Create External Links In YouTube, and put together a step-by-step process outlined below.  Read the rest of this entry »

How to Connect Webmaster Tools to Google Analytics


How to Enable Webmaster Tools for Google AnalyticsIf you’re using Google Analytics, but some of the reports won’t display, you may need to enable Google Webmaster Tools. Here’s how.

One of my favorite new reports in Google Analytics is the Queries report, which helps you uncover keyword phrases that may drive additional qualified traffic to your website or blog.

However, the report won’t run if you don’t have Webmaster tools enabled for your Google Analytics.

In this short video I’ll show you how to enable Webmaster tools and connect it to your Google Analytics. Once connected you’ll unlock better traffic reports that help you increase your online visibility, drive more qualified traffic to your site, and convert that traffic into business.  Read the rest of this entry »

How to Measure Facebook Ads ROI | Facebook Conversion Tracking


Social Media ROI: Facebook’s new conversion tracking allows small businesses to really track the ROI of their Facebook Ad spend.

Facebook has created a new way to measure your ad performance and it’s really quite simple.

By generating what Facebook calls a “pixel”–which is really just a snippit of code–and adding it to a landing page on your website you can track leads, registrations, checkouts, page views and more.

Ever used Google Analytics Goals for conversion tracking? Well, this works really quite similarly. You want to make sure that you add the code to a confirmation page; this way you can track folks who went through the entire purchase or registration process.

How to setup Conversion Tracking in Facebook:

First you must visit your ads manager or power editor (Note you can only use power editor in Chrome) and select “Conversion Tracking”.

If it’s your first time here you will need to accept the terms of service. You then want to name your pixel. Make sure that you give each conversion pixel a distinct name so you know exactly which ad campaign and web page you are tracking.

Once you name your pixel and select the proper category, click “Create pixel.”

Facebook will then generate a tracking code for you to add to the header or your landing page. If you do not know how to do this yourself you may need to ask your web developer for help adding the code. Below is an example of what the code will look like. 

Next step is to check the conversion tracking dashboard to make sure that the code has been properly installed. If it is installed correctly it should say “Active” under pixel status. It will say inactive until it is added to the page.

Time to create your ad campaign.

How to Create Your Facebook Ad Campaign with Conversion Tracking:

To set up your ad campaign that goes along with your tracking pixel you must visit your Ads Manager or Power Editor.

In Ads Manager:

  1. Create or edit an existing ad
  2. In the “Campaign, Pricing and Schedule” section check “Track conversions on my website for this ad”
  3. Select the corresponding pixel you created

In Power Editor:

  1. Create a new ad or edit an existing ad
  2. In the Creative section check “Track conversions on my website for this ad”
  3. Select the corresponding pixel

Caveat: Your ad destination must point folks off of Facebook or you will not have the option to select conversion tracking.

The downside to this? You can’t run page post ads with video.

In order to run a video ad on Facebook the video must also be hosted on Facebook. See the problem?

For example, we have a Twitter for Business webinar coming up and we have set up a video ad on Facebook that we would like to use to drive folks to the webinar registration page. I can set up a tracking code for the ad and place it on the “Thanks for Registering” page to track how many folks registered for the event via our video ad (or at least that’s what I would’ve liked to do). However, since it’s a video on Facebook I am not given the conversion tracking option. Therefore, I would need to use a regular ad and drive folks off the site to our website’s webinar description page.

What’s better than being able to track your Facebook ad ROI? You can finally prove to your boss that Facebook Ads DO work!

Visit Facebook’s Conversion Tracking Help page to learn more about it.

Have you started using conversion tracking on your Facebook ads? Are your results surprising?

 

By Joan Woodbrey Crocker
“That was easy!”

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10 Team Building Activities That Bring a Diverse Workplace Together


Team Building ActivitiesToo often we fall into the trap of hiring people “like us” for our small business because that’s what makes us comfortable.

But by developing a diverse workforce, you can come at a challenge from a variety of different angles because of the unique life experiences each of you have. If everyone in your office is similar, you have limited experiences from which to draw…none of which may be helpful in a moment of crisis.

Of course, “diverse” means more than just race. It can mean gender, age, religion, background, physical ability and more.

However, if you do have a varied group of employees, sometimes the differences seem more obvious than the similarities. You’ll need to find ways in and outside of the office to build a team that works well together.

At the same time, a trust building weekend at a luxury hotel may be more than most small businesses can afford.

The trick is to find activities that fit your budget, foster relationships, and help create positive, lasting memories.

Here are ten affordable team-building exercises that can help that don’t require you to hold hands, do trust falls, or sing Kumbaya:

1. Play hooky for the afternoon.

Take the team out for an afternoon at a local pool hall or bowling alley. Both are affordable, and you can probably find ones that do and don’t serve alcohol, depending on your company handbook.

2. Start a Book Club 

As is the case with most book clubs, make sure that each employee gets a turn at picking a book. This can be something that’s held monthly in the lunchroom or done after work.

(If it’s company sponsored, you may want to set some ground rules, like 50 Shades of Gray is off-limits. And poorly written.)

One important thing to remember—from book clubs to gardening clubs to jogging clubs—this can’t be company mandated, or end up in the employee’s permanent file based on whether they join or don’t join.

The moment they feel that this is a forced death march, morale plummets.

3.  Get outside.

Depending on where you live, you can find some great outdoor activities.

We recently had a day out at an archery range run by L.L. Bean’s Outdoor Center.  While few of us had a lot of experience playing with a bow and arrow, it was a fun morning out of the office, and we all had some good stories to tell afterward.

If you are going to do a physical activity, make sure it’s something that everyone in the company can take part in. A day of rock climbing or spelunking may not mix well with a sedentary work force. 

4. Volunteer together.

Whether it’s a Saturday in a soup kitchen or working with Habitat for Humanity to put a roof over a needy family’s head, pulling together for a cause can turn even the most cynical of your work staff into an old softie.

Plus, you’re doing something good for the community. 

5. Lunch & learns.

Bring in an expert and enough pizza to feed the group once a month. Maybe one month you bring in a financial planner to help people set up their 401’s and 529’s.

The following month bring in a dietician who creates unique meal plans for each employee. After that, hire an extreme couponer and learn how to find the best deals online and off.

Make the meetings optional, but throw in the pizza as an enticement.

6. Get the whole family involved.

Plan an afternoon picnic at a local park and invite spouses, kids, and significant others to join you.

You can ask someone to arrange some kid games like kick the can or spoon races. Make sure you pack some Frisbees, footballs or playing cards in your trunk, depending on your staff.

7. Root for the home team.

OK, taking the team out to a sporting event can get pricey, but it doesn’t have to be tailgating at an NFL game.

Most cities have a minor league team in one of the major sports. Near our offices there are NASCAR races every Thursday during the summer, and the Sea Dogs, Red Claws and Pirates play baseball, basketball and hockey, respectively.

There’s even a roller derby league. :)

You might be surprised what’s around and what’s affordable.

8. BBQ at the Boss’s House.

Make it a potluck and ask everyone to bring his or her favorite childhood dish.

Yes, you might get six dishes of American Chop Suey, but at least there will be leftovers.

While catered events are nice, potluck gives the event a more relaxed, intimate feel.

9. Play games.

While not all employees relish the idea of playing games—whether over lunch, after work or at a retreat—generally once it gets started the competitive juices take over.

Make sure that the games are team-based, and find games that require diversity in a team, like trivia or Pictionary.

10. Ask your employees what activities they want to engage in.

The best activities that bring a team together come from the bottom up. Ask your team for input and suggestions on what you could do as a company.

Over the past few years the flyte crew has gone bowling together, practiced archery, and taken a day cruise on a wind jammer…all suggestions that came from my employees.

Now it’s your turn…what affordable team building experiences have you been part of, and how did it turn out?

Rich Brooks
Don’t Try This At Work  

I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business owners can access educational resources, read success stories from other business owners, engage with peers, and find tips to help businesses run more efficiently. Every month, the Page will introduce a new theme that will focus on a topic important to a small business owner’s success. For additional tips and advice, and information about Visa’s small business solutions, follow @VisaSmallBiz and visit http://visa.com/business.

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10 Ways to Use Facebook Graph Search for Business


How to Leverage Facebook Graph Search for Your Business.

Want to know how the new Graph Search works? Visit Facebook’s Graph Search page.

Want to sign up for beta? Sign up for the waiting list to try it out!

Concerned about Privacy? Visit Facebook’s Graph Search Privacy page.

Want to know what Graph Search means for your business? You are in the right place.

Graph Search opens up a world of opportunities for your business. The search bar at the top of Facebook was pretty much useless until now. For example, have you ever typed in the name of a business that you know has a business page and not been able to find it? I know I have. Well, Facebook Graph search not only solves that problem, it offers these business benefits below…

Graph Search will help your business:

 1. Get Found. Graph Search uses several different criteria when providing your search result. Likes, check-ins, your bio and content will all help you get found. So, by getting more likes, check-ins and posting multiple times a day you are more likely to pop up in search for those who may not know your name, but may be searching for your product or service. Especially, if you are local to them.

2. Manage Your Reputation. You can now conduct searches on Facebook to see what folks are saying about you.

3. Find Journalists. Not only can you search Facebook for those in the media that may be good connections for you to promote you business, you can also see if any of those journalists already follow “like” your page. This gives you the ability to reach out to them for promotions, news and events that you may want to publicize.

4. Recruitment. Search for locals in your area with the right qualifications that match your company culture. For example, you could look for college grads, in Portland, Maine, with a degree in communications that like Social Media Examiner and Mashable.

5. Understand Your Audience. Want to know how to reach your audience? Want to know who to target with your Facebook ads? What better way than to look deeply into the folks that already like your page. What magazines, websites, blogs do they like? What activities? What do they do for work? Male/female, age etc? Graph Search will now allow you to see not only all the folks who like your page…but your competitors as well!

6. Competitive Research. Like I said above, check out your competition’s fans. Who are they? What’s different between your likers and theirs? What are they doing better on their page to come up in Graph Search? Are they getting more check ins, better offers, etc? Survey their fans, ask why they chose them over you, what do they like about your competitor? This can then help you in other aspects of your marketing and SEO.

7. Find Influencers. Using Graph Search you can specifically reach out to folks that like your brand that are influential among their friends to possibly create a brand ambassador.

8. Take Advantage of Others’ Photos. Do a quick search of others photos of your product or establishment and ask for permission from the owner to use them on your page, website and in your marketing. Not only is this free photography but they most likely will show a social aspect. You can offer a discount or giveaway to folks for their permission.

9. eCommerce. It has never been easier for someone to find a product on Facebook. Graph Search will allow folks to find products not just by searching for them, but by recommending products based on friends’ likes. For instance, someone can ask the question What kind of cameras do my friends like? Are they Sony users, Nikon, or something else? People are likely to buy what their friends have recommended.

10. Potential for Perfect Targeting for Facebook Ads? Facebook hasn’t mentioned anything about it yet, but there could be sponsored ads within Graph Search and with the new capabilities of search within Facebook you now have the ability to research your audience well enough to target your audience perfectly.

How to optimize your Facebook Biz page for Graph Search

Search results are based on information on your Facebook business page, content/updates you’ve created, likes, the searchers friends, check ins and more.

  1. Make sure your bio is complete
  2. Make sure you include location
  3. Create different Facebook pages for different locations to take advantage of ‘Nearby’ mobile feature
  4. Make sure to include keywords in bio, updates etc.
  5. Acquire likes
  6. Get more check ins – create check in deals
  7. Photo tagging of locations, employees, patrons etc.
  8. Update content regularly
  9. Create Facebook Offers/promotions/contests

Are you excited about the possible opportunities Graph Search offers? What other business benefits do you see coming from Open Graph?

By Joan Woodbrey Crocker
Psyched for Graph Search!

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