A search on Google Images for ‘Hashtags on Facebook’ will bring up a whole lot of memes making fun of people for adding hashtags to their Facebook posts.
As it turns out however, those people adding those “useless” hashtags may have had a bigger effect than anyone thought because Facebook has finally adopted this amazing categorizing tool!
Hashtags–which are popular on other social networking sites like Twitter and Instagram–are a way of users to organize their own content. People who want to chat about the Red Sox on Twitter can find like minded people by using and following the #redsox hash tag.
When you add a #hashtag to your Facebook updates on your personal profile, business page and/or in your comments it will become a live link. By clicking the link you can then explore live conversations taking place on Facebook about that particular topic. Each hashtag creates a new page all about that hashtag on Facebook. Here’s what it looks like…
We think this is a great way to allow folks who prefer say Facebook to Twitter to still engage in live conversations about events, products, webinars, TV programs, sports games, politics and other topics.
- Create a hashtag for your brand. This is a great way to go ahead and check out what folks are saying about you and respond to questions and concerns.
What other ways do you see yourself using hashtags to help further your brand, marketing and engagement on Facebook?