Archive for the ‘Web Design & Development’ Category


Back Cove Yachts Reveals New Website

Monday, March 11th, 2013

Back Cove Yachts Launches New Website.

Back Cove

Back Cove Yachts, is the sister company of Sabre Yachts whose site was also recently updated. Together these two yards are the largest recreational boat building company in the State of Maine. 

The new site is built on the WordPress platform allowing for Back Cove to have more control over their own site as well as the ability to make changes when necessary. The site also includes Owner’s resources, FAQs on specific Motor Yachts, Employment opportunities and more.

Designed for Mobile

We used mobile platform detection to supply an experience customized for handheld devices. The site also includes some responsive features to make viewing on a smaller screen, such as the iPad, easier. 

The New Site Features… 

Full Background Slideshow: The new site is visually pleasing with a large photo background design that rotates highlighting different yachts. This design flows throughout the site from the home page to the internal pages.

Find A Dealer:
The new option allows buyers to find a Back Cove Yachts dealer by boat type, state, zip or even country. Making it easier for the consumer to find a dealer close by.

Boat Show Calendar: This offers customers the ability to know when Back Cove will be at a boat show near them so they can check them out.

Events: Back Cove dealers offer Open Houses and Events at their dealerships where you can go and browse the different models at your leisure. The events page lets you know when these events take place so you can check them out and take advantage of any promos that are offered!

The Back Cove Blog: Learn about the wood shop, check out new motor yacht designs and get an insiders view of the boat yard.

Be sure to check out Back Cove’s beautiful line of power boats if you’re heading for open water, and be sure to check out flyte if you’re looking for a mobile friendly website for your business.

 


3 Questions Your Web Designer SHOULD Ask You

Friday, February 1st, 2013

Want a successful, effective, professional website? Here are three questions your web designer should ask you.

If you are about to embark on creating a new website, there are obviously questions you’ll have for your web designer. However, just as important are the questions they have for you.

Before a web designer can design the look and feel of your website they first need to understand your business. What are your business goals? Who’s your audience? What’s your brand’s personality?

There are many questions to ask before designing a new website. Below are a few of the most important questions your web designer should ask you.

1. What are the business goals you want to achieve with your website?


Web design isn’t just about being visually appealing. It’s about leading people down a desired path. All businesses have strategic objectives they want to achieve. These goals need to be addressed in the web design.

For example, if your goal is lead capture, you may want to include a graphic of a free ebook and an email signup that appear “above the fold” on the home page. (This technique is called “email bait” and is very effective in lead generation.)

Typically with web design you need to identify the primary objective that will drive the design of the website. You also need to take into consideration one or two of your secondary objectives and work them through the site as well.

In doing so your web design will make your website a powerful sales and marketing tool.

2. Who is your target audience and what are their goals when visiting your website? 


A lot of businesses understand their own needs but fail to spend enough time understanding the needs of their customers or audience.

For example, you may want to sell more skin cream, but your visitor just wants to learn how she can keep her skin looking young. Focus first on your visitor’s needs by using their language, and making their goals easy to accomplish right from the home page.

Remember that everyone arrives at your website listening to the same radio station: WII-FM. What’s in it for me?

Identifying primary and secondary visitor wants and needs and incorporating them into the web design can directly impact the success of your website.

3. How do you want to define your brand and how it should be visually represented?


Your web designer needs to understand your business, your competitors and the industry you operate in. This information will help him or her create a unique web design that best represents your company and its brand.

For example, you want a design that differentiates you from your competition but that is still appropriate for your industry.

Good web design is not just about pretty pictures. It’s about using imagery and layout that reflects the company and how it wants to be seen in the marketplace.

Takeaways

Your website represents a big investment on your part, and it represents your company on the web. It’s often the first impression people get of your business or it’s the way that they establish your credibility and expertise.

To get the best results, your web designer needs to understand your business goals, your audience, and your brand.

 

Ryan Goan
Creative Director

Photo Credit: by baldiri


Designing Your Small Business Website for Your Ideal Customer

Tuesday, January 15th, 2013

Designing Your Website for Your Ideal Customer BlueprintsHow do you design a website that will attract, engage and convert your ideal customer? Unfortunately, that’s a question that most small business owners don’t ask until they realize their website is doing none of those things.

If your website is underperforming, if it’s not generating leads and building your business, this article will help you redesign your site for increased traffic and conversions.

Who is your ideal customer?

Many small businesses struggle with defining who their ideal customer is. I remember talking with a marketer for a local restaurant who said his target audience was anyone who needed to eat to survive.

I’m guessing he was kidding, but most entrepreneurs overestimate who can and would use their products or services. (more…)


The Marketing Agents: Our First Responsive Design!

Friday, January 4th, 2013

For our first official responsive website we launched The Marketing Agents, a website and blog about digital marketing.

Responsive Web Design - The Marketing Agents

What is responsive web design, you ask? 

Well, responsive web design is an approach to designing websites so that they are optimized for any type of screen or device.

As you can see in the image above, a different style sheet is served up depending on the screen resolution. The desktop/laptop has the widest footprint, but a slimmed down version is served up on the tablet, and a smart phone optimized version appears on the iPhone (or Droid, or Windows phone, etc.).

This was an especially tricky project because the original design was not meant to be responsive. Josh Fisher, our talented friend and illustrator, designed a traditional website (as I instructed!) We had planned on creating a mobile-friendly version with WP-Touch, a popular WordPress plug-in that creates smart phone optimized versions of WordPress blogs and websites.

However, because of the focus of The Marketing Agents–search, social, and mobile marketing–we decided to use it as a test subject for our journey into responsive web design. Andy Woznica, our über-talented WordPress developer, took it upon himself to make the site responsive, and he did a great job. (more…)


Catherine McAuley High School Launches New Website

Tuesday, August 21st, 2012

McAuley HSMaine’s only Catholic college-preparatory high school for young women gets a website makeover.

Catherine McAuley is Maine’s only all girls private college -preparatory high school. This distinction leads to a greater opportunity for young women to learn in an environment specifically designed just for them.

Studies have shown that girls who attend all-girls schools choose math and science courses at double the national average and are more likely to obtain a Ph.D. and have a successful career.

McAuley’s new website is a true representation of all that the school has to offer. Here are some of the highlights:

Better Navigation: Quicklinks at the botton of every page allow you to search for what you need by audience. Whether you are a prospective student looking for information on the McAuley experience, a current student looking for your reading list or an event, a parent looking for information on tuition or alumnae looking to make a donation, these links make it quick and easy. 

Apply Online: You now have the ability to apply online. This sleek application process walks you through each step and even shows you your progress as you go. 

Support the School: There are plenty of ways to support this wonderful school. You can find all the information you need here to make a donation, endow a scholarship, sponsor, volunteer and more. 

Events: The events section offers a full calendar of events with a search/filter function that helps you find what you are looking for quickly.

Blog – Stay abreast the most recent news and information by subscribing to the McAuley blog. 

“McAuley chose to team with flyte for a host of reasons, but mainly to present our information in a fresh, innovative, and easy-accessible way. As Maine’s only Catholic college-preparatory high school for young women, McAuley stands out,” said Ericka Sanborn, Director of Admissions and Marketing.

She continued, “flyte played an integral role in helping us achieve this distinction, and with new features, such as an opportunity to subscribe via email and an updated online application, McAuley will have the capability to reach an increased number of prospects and their families – a fine introduction the McAuley advantage.” 

Make sure to visit McAuley’s beautiful new website designed by Braden Buehler of Narrative Design to learn more about the All-Girl Advantage!


Let’s Go! Launches New Website

Tuesday, July 31st, 2012

Let's GO! Childhood Obesity Prevention Websiteflyte launches new website for Let’s Go! childhood obesity prevention program.

flyte recently created a new website for Let’s Go! on WordPress. Let’s Go! is a non-profit program working to increase healthy eating and active living for children birth to age 18.

“We chose to create a new website because the functionality of the one we had before was clunky and unreliable, we needed the information to be easier to find, and we needed a look and usability that would make people stay on the website long enough to find and use the resources.” Says Rick Fortier, Let’s Go!

“We are working really hard to create healthier lives for children both in the here and now, and for a lifetime! So we needed an effective way to connect ourselves, our resources and model with our community. The program is designed to collaborate with key partners in order to spread our programs and resources across the state. And it’s designed to be replicable, so that others across the country and beyond could adopt and integrate the model into their communities. We needed a website that would effectively help us meet those needs,” says Fortier. 

“The new site is already helping us do all that by making our resources easier to find, it has a look and feel that keep visitors engaged, and people are really excited about our new blog page. It’s created a one stop shop for everyone using Let’s Go! to make a difference in their community. And most importantly the website does all this in a fun and engaging way.”

The new website from the Let’s Go! offers improved site and info architecture, a new design and ease of use. Check out some of the highlights below.

Toolkits: Providing 3 different ways to access this material, you can download an individual PDF, watch the virtual binder or download the entire toolkit. The toolkit’s are easier to search through and find the materials that you are looking for in a clean design with the expandable drop downs.

Let's Go! Quick LinksQuick Links:
The quick links feature on the home page allows parents and caregivers to quickly access the resources pertinent to them. This feature is also easily updated via the links section on WordPress allowing Let’s Go! to edit/add and manage links conveniently.

Blog:

Another great new feature of the site is the healthy eating blog, Spotlight. This feature allows Let’s Go! to regularly post news, program updates, and featured sites as well as provide helpful information and tips for all those interested in promoting physical activity and nutrition.

We encourage you to sign-up for Let’s Go!’s blog feed to receive updates, and share them with your family, friends and colleagues.

Subscribe:
Use the subscribe box on the blog to sign up either via email or rss to keep up with the most recent posts. You can also have information delivered right to your inbox by subscribing to their email newsletter.

 You can find Let’s Go! on Facebook, follow them on Twitter, or check them out on YouTube.

If you are looking for some great information on how to stay active and eat healthy check out the new site today for some incredible resources. If you need a website that you can update yourself and ranks high in the search engines, contact flyte today!

Joan Woodbrey Crocker
Maine Web Design


How I Increased Our Conversion Rate 50% In 30 Days

Monday, May 7th, 2012

Tip JarOne simple change led to a significant, measurable increase in our conversion rates.

For years, at the bottom of every single web page on our web design & internet marketing site was a call to action.

Each one of those calls to action was a unique link that led to our contact form.

“Contact us today for a free consultation.”

“Learn how search engine optimization can bring new prospects to your site.”

“Move your static website to a content management system.”

It was fairly effective, but I wondered if there was a way to remove a step and increase our conversion rates. The simple change we made led to a 50% increase in our website conversion rates. 

What was that change?

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12 Web Marketing Articles to Build Your Business

Tuesday, December 20th, 2011

flyte crew - 2011The best web marketing articles of 2011…that appeared on our website.

Which is still pretty good. Because you know, we don’t just publish any old crap.

Here’s the last 12 months of articles that appeared in your inboxes if you’re a subscriber to the flyte log, our award winning web marketing email newsletter.

Well, that’s that!

Have you signed up for the flyte log email newsletter yet? When you do, you get the following articles only available to subscribers:

  • 10 Questions to Ask Before Setting Up a Website
  • The 11 Biggest Mistakes Small Business Bloggers Make
  • 10 Questions to Ask Before Setting Up a Facebook Business Page
  • The 11 Commandments of Writing Web Copy for the Non-Copywriter

 May 2012 be your most prosperous year yet!

Rich Brooks
Internet Marketer


10 Questions To Ask Before Setting Up a Website – 2012 Edition

Wednesday, October 12th, 2011

10 Questions to Ask Before Setting Up a WebsiteWhat questions should you ask yourself and your web developer before setting up a website?

Whether you’re building your first website or ready to revamp your current website, there are important questions to ask if you want a website that will:

  • increase your online visibility
  • attract more qualified traffic, and
  • convert that traffic into leads and business.

I wrote my first “10 Questions” as my second (print!) newsletter back in 1997 that included such questions as:

  • should I get my own domain name? and
  • are my customers online?

I rewrote the article in 2002, and that version is still one of the most popular pages on our site. In fact, it’s been plagiarized multiple times since it’s original publication, including by the US government! (For real! My brother helped me send a cease and desist letter.) I’ve been told plagiarism is the sincerest form of flattery.

After that I revamped it again and offered it up as a lead generation tool for our email newsletter, flyte log.

A couple of weeks back I reread it, and realized again the web had made this article feel dated. So here it is: the 2012 edition of 10 Questions to Ask Before Setting Up a Website.

The article has evolved, and now many of the questions focus on generating more online leads from your website and measuring your success.

Why 2012 when we’re still in 2011? Two words: Shelf. Life.

To get it, you’ll still need to sign up for our free, monthly email newsletter, but when you do you’ll have access to the following articles:

  • 10 Questions to Ask Before Setting Up a Facebook Fan Page 
  • The 11 Biggest Mistakes Small Business Bloggers Make
  • The 11 Commandments of Writing Web Copy for Non-Copywriters

You can also unsubscribe from the email newsletter as soon as you’ve downloaded the articles. But why would you?!? Every article has specific information on how you can grow your business using the web.

If you’re ready to take your business to the next level on the web, be sure to download 10 Questions to Ask Before Setting Up a Website.

Rich Brooks
Still Asking Questions, 14 Years Later

P.S. Current subscribers can follow the links to the article from previous emails, or in any upcoming email newsletter.


Frightful Filler for Your Damned Designs: Zombie Ipsum

Monday, October 10th, 2011

Zombie Ipsum Twitter AvatarLorem Ipsum alternatives are all the rage these days, but for your macarbe designs and Halloween websites, there’s nothing like Zombie Ipsum.

If you’re a web designer who needs a Lorem Ipsum alternative for a Halloween or horror-themed website or brochure, you need to give Zombie Ipsum a spin. Unlike Lorem Ipsum and many of it’s popular derivatives, Zombie Ipsum is specifically designed for these undead creatures and the people that hunt them.

If you don’t know what Lorem Ipsum is, it’s that latin-looking text that designers use when showing clients a website or brochure to review. We don’t want you getting hung up on the words, we just want you looking at our amazing designs and layouts, so we use bogus text that’s easy to ignore.

Here’s a sample of Zombie Ipsum, straight from the generator:

Zombie ipsum reversus ab viral inferno, nam rick grimes malum cerebro. De carne lumbering animata corpora quaeritis. Summus brains sit​​, morbo vel maleficia? De apocalypsi gorger omero undead survivor dictum mauris. Hi mindless mortuis soulless creaturas, imo evil stalking monstra adventus resi dentevil vultus comedat cerebella viventium.

I can’t tell you the special sauce we used to create Zipsum, but I can say that no zombies were harmed in the production process.

(more…)