Archive for the ‘Web Marketing’ Category


Web Marketing Influence: Reciprocation

Wednesday, January 4th, 2012

Paper.liAs humans, we are hard-wired to reciprocate a favor. By building favors into your online marketing you can ethically grow your business.

One of the major tenets of influence, according to Robert Cialdini’s Influence: The Psychology of Persuation, is reciprocity. Cialdini says:

“We are trained from childhood to chafe, emotionally, under the saddle of obligation. For this reason alone, then, we may be willing to agree to perform a larger favor than we received, merely to relieve ourselves of the psychological burden of debt.”

This is why Hare Krishnas give flowers to travelers at airports before asking for money; they know it’s difficult for people to receive a gift–no matter how small–and then refuse to give a donation.

In another example, the Disabled American Veterans organization sent a donation request mailing that got a respectable 18% response rate. They did another mailing and included those self-adhesive address labels and nearly doubled their response rate to 35%!

These are interesting examples of human behavior, but how can you use them to market your business? (And to do it ethically!)

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Marketing With ‘Weapons of Influence’

Tuesday, January 3rd, 2012

Robert Cialdini InfluenceUnlock the secrets of influence and improve the effectiveness of your web marketing and social media efforts.

Robert Cialdini’s Influence: The Psychology of Persuasion starts off with the story of a gift store owner at a tourist destination trying to sell some turquoise jewelery. It’s of good quality and she’s offering a fair price, but no one’s buying.

She tries putting it on sale. No dice.

She moves it to the center of the store. No dice.

She has her sales force push the jewelry. Still, no dice.

In frustration, as she’s leaving for a show, she scrawls a note for her store manager to sell all the jewelry at half-off. When she returns, she’s amazed that it all sold, every last piece.

What’s even more amazing is that her manager misread the handwritten note as DOUBLE the price, which she did.

At the higher price, the jewelry immediately sold out. Why?

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12 Web Marketing Articles to Build Your Business

Tuesday, December 20th, 2011

flyte crew - 2011The best web marketing articles of 2011…that appeared on our website.

Which is still pretty good. Because you know, we don’t just publish any old crap.

Here’s the last 12 months of articles that appeared in your inboxes if you’re a subscriber to the flyte log, our award winning web marketing email newsletter.

Well, that’s that!

Have you signed up for the flyte log email newsletter yet? When you do, you get the following articles only available to subscribers:

  • 10 Questions to Ask Before Setting Up a Website
  • The 11 Biggest Mistakes Small Business Bloggers Make
  • 10 Questions to Ask Before Setting Up a Facebook Business Page
  • The 11 Commandments of Writing Web Copy for the Non-Copywriter

 May 2012 be your most prosperous year yet!

Rich Brooks
Internet Marketer


How to Build Your Blog Subscriber Base

Tuesday, December 6th, 2011

Derek HalpernDerek Halpern knows what makes people tick online. He’s here to share that insight with you.

Rich Brooks: I’m here today with Derek Halpern who is the brains behind socialtriggers.com and we’re going to be talking a lot about what Derek has done with his website and blog. Derek, thank you for talking with me today.

Derek Halpern: Thanks for having me; really happy to be doing this.

Rich Brooks: Excellent. I don’t remember how I found your blog but I remember when I got there that I was immediately struck by a number of things that you were doing that were different than what other people seem to be doing. It definitely had a different look and feel, and I’m talking beyond just the fact that you have a lot of white space going on, which is always a refreshing change for any blog.

One of the biggest differences that I immediately noticed is what you call your feature box, which is the big box at the top of the homepage on your blog. Can you tell me a little bit about what you’re trying to accomplish by using that feature box?

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I Will Keep Share In Future

Tuesday, December 6th, 2011

Your reputation is on the line when you outsource your web marketing.

Today I got a comment on my blog post What Should I Title My Blog Posts for Maximum SEO? You’d think I’d be happy, right? Here’s the comment:

Inane Blog Comment

“The written skill is so good.” Well, sure, in comparison to your comment it absolutely is.

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Marketing Your Small Business with MarketingProfs

Monday, December 5th, 2011

MarketingProfs LogoLearn how to market your small business, generate tons of online leads, and reach your business goals for 2012.

The “small” in Small Business doesn’t represent your dreams, your goals, or how big you may want to grow your business. However, many small business owners hit their collective heads against budget or human resource limitations.

That’s why MarketingProfs University is offering Marketing Your Small Business, an 11-class course tailor made for small businesses.

Here’s how it works:

  • Each class airs live and is recorded so you can watch later, or as many times as you wish
  • You get access to the class and plenty of support materials
  • You get a certificate of completion (of course, if you run your own small business, you know that the knowledge is what you crave)

You’ll also get these beneies ($813 worth of goodies!):

  • A 3-month MarketingProfs PRO Membership (we get this at flyte…invaluable!)
  • Access to new report DIY Marketing Essentials for Small Business
  • Access to Take 10: How to Build a Twitter Following in a Week
  • Access to Take 10: Creating a YouTube Channel Page that Reflects Your Brand
  • Plus 5 additional popular classes hand-picked from 2011

If you’re ready to grow your business we can save you $200 off the cost of the course. Just use FLYTEMEDIA as your discount code when you register.

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FLYTE TRAINING: Personal Training for Web Marketing & Social Media

Wednesday, November 30th, 2011

Do you need a personal trainer for your web marketing and social media?

I know, this guy should be on the left because of the way he's facing. I just didn't like the way the words wrapped. Sorry!Most of the people I talk to about web marketing are excited by its promise: increased visibility, traffic, and leads. What’s not to like?

A lot of them are also excited by the opportunity of sharing their expertise, helping people and growing their business.

So why do so many of them fail at it?

It’s been a question that’s plagued me for years. We build a site, set up a blog, and help someone get started on Facebook or Twitter or LinkedIn. There’s an initial burst of activity, and then…nothing.

The excuses are varied.

  • We got busy…
  • I can’t find the time…
  • I’m not sure what to blog about…
  • No one responded to my tweets…
  • I don’t know what to do…

What I finally realized was that a lot of people need a guide to help them succeed with web marketing and social media. (File under “duh.”)

What people need is a personal trainer for their web marketing.

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Why You Should (Or Shouldn’t) Attend Our Session at Blogworld #bwela

Friday, November 4th, 2011

BWELA SlidesHey Bloggers! How to Package, Promote & Profit from Your Expertise

On Saturday, November 5th, Denise Wakeman and I will be presenting at Blogworld. We’ll be teaching bloggers–or people who want to blog–how to package, promote and profit from their expertise.

If you’re at Blogworld, or if you bought the virtual ticket, you can attend. But should you?

Our session is on the monetization track.

If you’re not into making money this might not be the right session for you. Of course, you could also take our session, create some information products and raise money for your favorite charity or change the world. I know a lot of people who do that.

Our session is geared for the non-web marketer.

Denise and I are both web marketers by trade. We love Internet marketing, we hang out with Internet marketers, we talk about Internet marketing. However, what we want to do in this session is teach every day folks–small business owners, entrepreneurs, professionals–who don’t consider themselves web marketers–how they can create products that will generate passive streams of income.

Our session is for people who are busy.

When we first started coming up with the idea for this session we were talking about doctors, lawyers, massage therapists, and other professionals who may have maxed out their hours–and their earning potential–with paying clients. We wondered if we could teach them how to think like an Internet marketer: to package their knowledge, to promote their information product, and to profit from the experience.

To create multiple streams of income that would help pay their bills, generate some ongoing income, and in general make their lives easier.

Maybe we could teach a dentist how to create an ebook on Everything You Need to Know About Teeth Whitening: What the Ads Don’t Tell You. Or maybe we could help an administrative assistant with a passion for cooking to create a Kindle book called The Gluten Free Kitchen: 100 Recipes for Your Family.

If you’ve got a blog–or are serious about starting one–and want to turn your passion into a profitable product, this session may be right for you. If you feel like you’ve got a product in you, and want to generate multiple, passive streams of income, we hope to see you at 12:15 in room 411.

Oh, and one more reason why you might want to attend: room 411 is a theater and has the most comfy seats at the LA Convention Center.

Just sayin’.

Rich Brooks
Blogger

 


What I Learned In My Website/Social Media Experiment

Wednesday, November 2nd, 2011

The Cozy LibraryReady to start generating some passive streams of income? So was Gloria, one of our web developers. Here’s what she learned.

Today’s guest post comes from Gloria Maher, one of our web developers here at flyte.

The Goals: Learning, SEO and Social Media Experiment, (and possibly get some passive income without investing much money).

As a developer, I’ve probably built or worked on several hundred websites at my current job.

As the company has grown and our offices have become more spread out, the exposure to elements of a project that are not part of development has naturally narrowed. (I do sometimes miss our “one room schoolhouse” office). Flyte has been on the leading edge of Social Media and I’ve become a convert, but haven’t done a lot with it beyond my Twitter and Facebook pages.

I thought it might be fun and interesting to see what my learnings would be while working through a new project of my own.

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